Moving from LA to Oslo, the contrast is kinda huge. This blog is about me trying to rediscover my identity, looking for a job and a place to live. It focuses on my main interest: Fashion, interior design, philosophy and eggs. Join me in my quest for enlightenment.

onsdag 17. februar 2010

Fashion existence

Fashion is not flashing, it’s being. That was the first thing that entered my mind after yesterday’s opening of OFW.

Ok – I kind of promised myself this wouldn’t be another one of those blogs claiming to be about fashion. But since this week is devoted to OFW –Oslo Fashion Week – I just have to write one single little piece on the topic.

I was really excited about the opening party yesterday – a lot has happened on the Oslo fashion scene since I lived here, and as my interest for fashion has also grown while living in LA, I was really eager to see what was going on. It was great fun, but one of the things that struck me the most, and not really in a positive way, was what people chose to wear for the opening. I mean, you can certainly learn a lot about a city’s sense of fashion from what its inhabitants, and especially its fashonistas, are wearing. Sad to say, I was not impressed at all.

Because what do people think fashion is? On this party it seemed all so perfectly clear that they thought it is all about flashing well known brands, no matter how you look in them. Like you just want to drop the names you know and show off the money you have. Half of the people were wearing TSH, because she was the most famous Norwegian designer on OFW last year. One third was wearing something that looked kind of crazy, because they think fashion should be all so different and stuff, some wore last year’s designer collection from H&M (God forbid) and then, luckily, a small handful of people knew what they were doing. I’m still stuck with this one thing I want to tell most of yesterday’s party people, though: Fashion is not flashing, it is being. I want to see who you are, not what you make a year (OMG, how socialist hippieish am I?).

So, out of the handful who knew their way around a fashion week opening, which was my favorite? Has to be this one:



Ah, Noman Mubashir. Norwegian journalist. Not flashy at all, but such a hunk - just being. (Pic from kjendis.no)